🌊 The Next Wave
Built for musicians and industry heads navigating what’s next in music, tech, and creative business.
The Next Wave is a new lane within the We Had Our Time Substack
Built for musicians, producers, and industry heads looking to stay ahead of the curve. I’ll try to cover stories that help break down the latest shifts in music, business, and tech, and how they can actually be used to move your career forward.
Emerging production tools, AI workflows, marketing strategies, and new ways to get paid. It’s about understanding what’s next and putting it to use.
I want to build this out as your corner of the internet to tap in, get inspired, and build smarter.
🌀 No inbox pressure. These posts will live right on the Substack feed so you can read and revisit whenever it fits your schedule.
Why I’m Starting This
Lately I’ve noticed that so much music business info is either locked behind paywalls or watered down into short TikToks and YouTube clips. Don’t get me wrong some of these are helpful and I enjoy them myself but I wanted to carve out a space that’s grounded in the things I actually care about: music, creative freedom, ownership, and making sense of the industry without all the fluff.
If there’s something you want to see covered—or if you just have a question you’ve been sitting on drop a comment in any of the comment sections or swing by the subscriber chat!
I want this to be an open conversation, not just me talking into the void.
About Us
We Had Our Time is a NYC-based music licensing and soundtracking boutique, specializing in syncing music for commercial productions, including cinema, TV shows, brand advertisements, and collaborations with record labels and publishers.
Relapse: The Ghosts We Can’t Leave Behind
Relapse is a manga-inspired, semi auto-biographical graphic novel that follows Drew, an ambitious musician navigating the chaos and beauty of the music industry. It’s a journey of introspection, personal reckoning, and rediscovery.
Discography
Listen to DrewsThatDude on SoundCloud, Spotify, Apple Music, and Amazon Music. Download singles, albums and exclusive drops on Bandcamp.
Tap In
Connect with us on Youtube, Twitch, and on our official website.
Subscribe to We Had Our Time for music, comics and more from DrewsThatDude
For a rapper-producer, what insights around live performance would you have? I’m currently playing around with using an MPC One to do live shows to have it play my backing tracks like a DJ of some sorts I guess?
I’m also very curious about marketing and promotion, but I don’t have a specific question as I am very green to all that. But if you have any insight or general knowledge to share, I’m all ears.
I’ve been pretty heads down working on my project because I’ve been telling myself. What’s the use in trying to figure out marketing and promotion if I don’t actually have a finished product. Now that I’m getting pretty close to that point I think I need to start learning these other things.
Looking forward to this! I’ll draft up some questions 🙏🏽